New project
Sure, here are the sales numbers.
Give me last month’s sales numbers
Give me last month’s sales numbers
7,849
Actions processed
88%
Results rate
$128,745
$1,562,243
69%
Faster execution speed
$78,143
$1,493,745
88%
+12%
Automated tasks
If you've ever lost a deal because of a spreadsheet — this is for you.
You've managed stock on WhatsApp. Tracked leads in Excel. Guessed which cars to buy. We know, because we did the same. Managing a reseller lot isn't just buying and selling cars. It's tracking 100 moving pieces at once — and most tools aren't built for that. Ours is.
Srikar GCV, Co-Founder & CTO
You've managed stock on WhatsApp. Tracked leads in Excel. Guessed which cars to buy. We know, because we did the same. Managing a reseller lot isn't just buying and selling cars. It's tracking 100 moving pieces at once — and most tools aren't built for that. Ours is.
Ready Features
Go Beyond Managing. Start Leading.
The details that separate a good reseller operation from a great one — we've built for all of them.
Vehicle Inventory Channel
The manager opens the ERP software and immediately knows the state of every car on the lot — no walking, no calling, no guessing.
Every vehicle's status: available, reserved, in refurb, sold
Days-in-lot counter per car with aging highlights
Purchase cost vs listing price margin per vehicle
Multi-location stock if managing more than one branch
Lead & Deal Pipeline
See every active deal and every open lead in one pipeline — so nothing slips and no follow-up is missed.
Lead stage pipeline from inquiry to closure
Overdue follow-up alerts with one-click action
Deal value, margin, and finance status per transaction
Team performance — who closed what this week
Reseller Intel Dashboard
Before the manager's first chai of the day — they already know how the business is performing.
Revenue, margin, and units sold this month vs last
Best and slowest moving segments right now
Top lead sources generating real closures
Automated summary delivered to WhatsApp every morning
Seven modules. One command center.
Lead & Deal Management
Every inquiry from your listings — whether from the platform, website, or walk-in — lands in a single pipeline. Your team gets automated reminders, lead scores, and a live view of where every deal stands.
Unified lead inbox across all channels
Auto follow-up reminders & lead scoring
Deal stage pipeline with close probability
Test drive scheduling & history tracking
Vehicle Inventory Control
Every car you own is catalogued with full details — purchase price, condition, location, documents, and days on lot. Get aging alerts before a car sits too long, and track stock across every branch in real time.
Per-vehicle record: specs, docs, photos, pricing
Multi-location stock view in real time
Aging alerts for slow-moving inventory
Purchase cost vs listing price margin tracker
Buy & Source Cars
Browse the aggregator network to buy cars from other verified resellers, auctions, and OEM channels — directly within the platform. Place buy orders, negotiate, and receive cars with full documentation tracked end to end.
Network marketplace to buy from other resellers
Buy order management with price negotiation
Supplier/vendor profiles and rating system
Purchase history and cost basis tracking
Reseller Operations Hub (DMS)
The DMS is the operational backbone — manage quotations, invoices, loan/finance integrations, RC transfers, insurance, and delivery all in one place. Replace the chaos of scattered tools with structured workflows.
Quotation to invoice workflow in minutes
RC transfer & documentation status tracker
Finance & loan integration with NBFCs/banks
Delivery checklist and handover records
Pre-Delivery & Refurb Tracking
Track every car going through inspection, detailing, repair, or refurbishment. Assign jobs, set timelines, log costs, and get alerts when a car is ready to be listed or delivered. Reduce turnaround time and protect your margins.
Job card creation per vehicle with cost tracking
Inspection checklist (mechanical, cosmetic, docs)
Refurb cost added to vehicle cost basis
Ready-to-list alerts with one-click publish
Buyer Relationship Management
Every buyer has a profile — what they bought, what they enquired about, their budget range, and their communication history. Automate post-sale follow-ups, gather reviews, and turn happy buyers into your strongest lead source.
Complete buyer profile with purchase & enquiry history
Automated post-sale follow-up sequences
Review & referral request automation
Re-engagement campaigns for repeat buyers
Reseller Intelligence Dashboard
Our ERP tracks every transaction, every lead, every day-in-lot to surface the insights that drive better decisions. Know which models sell fastest, what margins you're actually making, and where your pipeline is leaking.
Sales velocity by model, segment, and price band
Buy vs sell margin analysis per vehicle
Lead source ROI — where your best buyers come from
Market benchmarks vs your own performance
Level Up with AI integration!
Old School vs. Starform Automotive ERP
Why settle for generic systems when you can run a fully intelligent dealership ecosystem?
Traditional
Generic system (Finance, HR, basic CRM)
Not built for dealership workflows
Requires multiple integrations (CRM, inventory, DMS, WhatsApp, etc.)
Data sits in silos across modules
Limited or delayed reporting
Heavy customization needed for automotive use
Mostly back-office focused (accounts, procurement)
On-premise or rigid systems → slow updates
No real-time inventory or deal visibility
Starform ERP
Built specifically for dealerships & resellers
Fully integrated Lead → Deal → Delivery → Resale lifecycle
No multiple tools — everything in one platform
Real-time data across inventory, leads, and resellers
AI-driven decision-making (not just reports)
Cloud-native, fast, scalable, always updated
Front-office + back-office unified
Zero blind spots across operations
Proactive system (not reactive)
Frequently Asked Questions
Wondering About Something? Let’s Clear Things Up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What is Starform Automotive ERP and who is it for?
Starform is an all-in-one ERP built specifically for car dealerships, resellers, and auto networks. It connects your leads, inventory, sourcing, reseller operations, and analytics into one unified platform.
How is Starform different from traditional ERP systems?
Traditional ERPs manage backend processes like accounting. Starform is built for end-to-end dealership operations — from lead generation to deal closure, inventory movement, and reseller performance — all in real time.
Can I manage my entire lead-to-deal pipeline in one place?
Yes. Starform gives you a complete view of your lead → negotiation → deal closure pipeline, helping you track conversions, identify drop-offs, and close faster.
Can I customize the dashboard to focus on specific metrics?
Absolutely! Our platform allows you to tailor the dashboard to display the metrics and data points most relevant to your business, providing you with a personalized view of your performance.
Does Starform support multi-location inventory management?
Absolutely. You get real-time inventory visibility across all branches and sales channels, helping you avoid overstocking, stockouts, and missed opportunities.
What is the Reseller Operations Hub (DMS)?
It’s your centralized system to manage dealers, distributors, orders, transfers, and performance — all in one place, without needing separate tools.
What kind of analytics does Starform provide?
You get real-time intelligence across: Vehicle inventory performance Lead & deal pipeline conversion Reseller performance & profitability This helps you make faster, smarter decisions daily.
Empowering Your Projects, Enhancing Your Success, Every Step of the Way.
